From Hearing Crickets to 1,500+ Leads for My Big Tow

Overview

Client: My Big Tow
Service Offered: SEO & Local Lead Generation Strategy
Key Results: 24 keywords ranked in Top 3, 1500+ quality leads
Duration: More than 24 months
Keywords: cheap tow truck in Edmonton, towing services Edmonton, roadside assistance Edmonton, 24/7 tow truck Edmonton

From Hearing Crickets to 1,500+ Leads for My Big Tow

About My Big Tow

In the towing world, seconds matter. A driver stranded on a freezing Edmonton night isn’t looking for fancy websites or pretty blogs. They’re looking for one thing — a reliable tow truck that shows up fast. My Big Tow understood this better than anyone. They had the trucks, the team, and the grit. What didn’t they have?

Leads. Their phone barely rang. The silence in their office felt heavier than the steel cables coiled in the back of their rigs. They didn’t care about impressions or CTRs — they needed calls, bookings, and engines revving toward stranded drivers. Their only dream was – when someone typed “tow truck Edmonton,” they wanted to be the first call. And that’s when they put their trust in us.

Challenges

3 simple challenges:

Almost no online presence, leading to missed emergency calls.
Competing tow companies monopolizing local searches.
No structured system to bring in consistent, high-quality leads.

Solutions

We built their growth strategy around one unshakable truth: a towing business doesn’t need fluff, it needs leads. So, we stripped away the noise and focused only on what mattered — making phones ring.

Here’s what we did:

Hyper-Local SEO: Targeted keywords like “cheap tow truck in Edmonton” and “roadside assistance near me” to connect instantly with urgent, high-intent searches.
Top-3 Keyword Domination: Pushed 24 money-driving keywords into the top 3 results, ensuring My Big Tow appeared exactly where customers were desperate and ready to call.
Conversion-First Design: Optimized their website and Google Business Profile so users didn’t hesitate — one tap and the call went through.
Lead Tracking System: Installed tracking to measure calls, forms, and inquiries, ensuring we doubled down on what worked.
Always-On Optimization: Continuously monitored rankings, refined content, and kept them visible 24/7 for those middle-of-the-night emergencies.

This wasn’t about vanity metrics. It was about delivering leads with the same reliability their trucks delivered roadside rescues — fast, consistent, and dependable.

Results

The results spoke louder than any report could. Over the past 2 years, My Big Tow’s phone transformed from silent to unstoppable. They didn’t just get clicks — they got real, paying customers who needed help on the spot.

Key outcomes achieved:

1500+ Quality Leads: Calls, form fills, and inquiries directly from desperate drivers in need.
24 Top-3 Rankings: Core service keywords locked into the most profitable spots on Google.
Consistent Inquiries: A predictable flow of bookings replacing the uncertainty of “maybe” jobs.
Local Authority: Recognition as the go-to towing solution across Edmonton.

Today, My Big Tow no longer worries about where the next job will come from. Their fleet stays busy, their phones stay alive, and their business keeps growing. Because at the end of the day, when a driver’s stranded in the dead of winter, it’s My Big Tow who gets the call first.